Have you been struggling to get the “big picture” of your business? Doing so is essential, no matter what your business, industry or niche. However, many business owners and CEOs find it incredibly difficult really develop a solid understanding of how their business is performing. Part of that reason is because data can be very hard to understand if it is not put into an interactive format. Huge data sets and massive spreadsheets can actually make it harder to visualize business performance. Intensity maps can provide immense benefits here.

Immense Scope

One of the most impressive things about intensity maps is the scope with which they can be created. For instance, let’s say that your business is based in the United States, but you deliver your products around the world, with a particular focus on Europe. With traditional data dissemination methods, you would have to stare at spreadsheets for hours to even start gauging your business performance. However, intensity maps can give you an interactive means of getting at that information instantly.

^New! Online Google Map Editor. Try Now (no download required) Try our new Google map editor with street addresses (geocoding) support. Build your own custom Google maps, add points of interest and speech bubbles in just a few clicks.  

By transforming your spreadsheets into intensity maps, you will be able to create interactive maps of geographic areas, highlighting the appropriate information. For instance, you would be able to compare the sales of your product in the United States, Europe and Asia by looking at a color-coded map. However, the use of intensity maps goes far beyond this. You can delve down to deeper information via the map.

Let’s say that you wanted to find out how well your products were selling in Texas. From the map of the United States, you could click on the state of Texas and be presented with specific information for that state only. You could even take it a step further and display deeper information for the state of Texas (county and city information) in another intensity map.

Any Information Needs

You’ll also find that intensity maps are ideal ways to display any type of information, whether you’re looking into the shortest, most efficient shipping routes, sales information within the United States or around the world, or comparing real estate prices with the concentration of customers to find the ideal location to open a new store. Any type of information you need access to can be displayed through these interactive maps and ensure that you are able to develop a firm understanding of all areas within your business.