For business owners and managers, ensuring that you have “the big picture” is vital. Without a firm grasp of how your business is doing, how your products are accepted in the US or around the world and access to statistics and growth data, it can be impossible to make informed decisions regarding your business. Thankfully, Fusion Tables offer you the means to access all that information in a single location.

The Traditional Problem with Business Data

There are numerous problems with business data and reporting. Even within a relatively small business, you’ll have information coming in from different sources. That means you might have a spreadsheet showing the global distribution of your products around the world, another one for Europe, one for Asia, several different ones for the United States and more. The sheer volume of information can lead directly to overload and misunderstanding.

With Fusion Tables, you are able to combine that information into different forms to foster better understanding. With better understanding of the factors at play, you can make reasoned, informed decisions regarding your business, whether you’re attempting to determine where sales of your product are the highest in Europe or how to save money on shipping processes within the United States.

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Graphical Representation and Interactivity Boost Understanding

Another problem with business data is the fact that raw dataM is almost impossible to understand. Even seasoned business owners find staring at spreadsheets draining. When you throw in the fact that there might be dozens of spreadsheets and hundreds of datasets that need to be studied, it’s easy to see just how hard it can be to really develop a firm understanding of where your business stands.

With Fusion Tables, you are able to do exactly what the name implies. You can “fuse” various information sources into a single entity. Moreover, you can highlight specific areas as you need to. For example, you might focus on the section of the table that outlines product shipments in Asia and then highlight the area that reflects sales declines within several US states.

Using Fusion Tables also gives you access to intensity maps, which provide you with far more information within a single, simple format. As an example, you might choose to combine all of your business data regarding sales in Europe and then transform that into an interactive intensity map, highlighting which countries saw growth, which ones saw falling sales and which ones are ripe for expansion.